World`s largest retail alliance,
20 countries worldwide
GOOD TO KNOW THERE REALLY IS ONLY ONE EXPERT.
Offering a Strong Brand Community.
YOU CAN REALLY PLACE YOUR TRUST IN EXPERT.
Delivering a Strong Retail Experience.
REALLY AMAZING HOW EASY IT IS TO FIND EXPERT.
Developing a Strong International Presence.

COMPETITIVE EDGE

How we operate

The shape of Expert stores has changed due to needs of the market. The digitalization and multimedia product areas made this shape grow. The Expert store became bigger!

Having bigger stores, Expert can facilitate the sales of additional product categories and practice new forms of retailing with wider asortment and advertising concepts.

The strength of an international cooperative lies in the strength of its retail members. This synergy between national and international level makes the organization even stronger than its individuals members. That is what all our members have recognized as an advantage of having growth from a national buying organization into a globally operating marketing organization.

Our policy is simple: by sharing best practices examples on international level we manage to satisfy customers wishes and needs even better. Having constant market research at global, European and national level we are able to understand the complexity of our market and can adequatly respond to it.

Identity

The journey of more that 40 years of building the Expert brand, resulted into a truly PAN – European branded retail organization. Today, Expert belongs to the only two real PAN – European retail brands in our sector.

EXPERT - the best name in the market which is understandable in any language – in our case from Norway to Greece. The word itself stands for expertise, quality, professionalism, skills, competence and trust.

Expert has its international state of the art store formula. This brand new store concept combines the success factors of our best performing stores within our international group which provides a pleasant atmosphere and makes it easy for customers to find what they are looking for. The new retail layout covers all product segments of technical consumer goods.

Professionalism

Each national organization is facing their market needs and running their business independently. To make it better, they are supported by Expert International in Zug, Switzerland. In order to optimize the benefits of their market, we are sharing best practices, implement efficient processes and develop the international Expert strategy further.