Clearly One of the Leaders
18 European countries. 3000 stores. 30,000 enthusiastic employees. With retail sales exceeding 10 billion €. It is easy to see why Expert is one of the leading retailers in consumer electronics and household appliances in Europe. But did you know that we are also Europe’s second strongest brand in our sector?
And we Continue to Grow
Europe is turning orange! Expert’s brand awareness is steadily on the rise, as we keep opening more new technical superstores under the same brand throughout Europe than any other retailer. And the stronger we become, the better equipped we are to meet both our customers’ expectations and the price pressure of the globalized market.
So many Reasons to join Us
It’s not just the state-of-the-art store concept which makes all Expert locations easily recognizable while providing customers with a superior retail experience. It is our very name, which stands, and has always stood, for expertise, quality, skills and competence. In all languages. Throughout Europe.
High Standards to live up to
With a name such as Expert comes much responsibility. In the period of more than 40 years over which we have gradually developed our brand, we have certainly proven that we are worth it. In every store, our customers benefit from the best expertise and the highest level of service provided by our well-trained staff, receiving highly competitive offers, and enjoying access to the latest technologies and state-of-the-art products.
Raising the Bar yet again
Expert has recently launched its cutting-edge new international store formula. Covering all product segments of technical consumer goods, it combines the success factors of our best-performing group-wide stores with a striking unified visual concept. The result: a thoroughly pleasant, clearly superior retail environment in which customers will easily find exactly what they are looking for.
Look at the Future Now
Customers are eager to witness the new Expert experience first-hand: we hereby invite you to come back here regularly, as we are adding pictures and addresses of our refurbished stores to our site.
Pan-European and Worldwide
One thing is for certain: you won’t have to travel far to see an Expert sign. Well-represented throughout Europe, we have long since realized, though, that the world is becoming a single market, especially with regard to communication equipment and digital products. Therefore, we have entered into new international alliances, in North America and Oceania.
21 Markets and Counting
A sustainable and profitable business formula never sleeps: Expert has a clear strategy to expand into new countries/markets with strong local partners. Preferably, instead of seeking individual new store-owning members, we see a development of groups of new members joining us collectively. We will welcome both successful retail organizations from other sectors looking for diversification and groups from our own sector interested in further growth.
All the Information and More
Regardless of where you are located, finding Expert is simple. If you intend to expand into a profitable future with strong growth potential, now is the time to establish first contact. We look forward to receiving your expert signal!
How we operate
The shape of Expert stores has changed due to needs of the market. The digitalization and multimedia product areas made this shape grow. The Expert store became bigger!
Having bigger stores, Expert can facilitate the sales of additional product categories and practice new forms of retailing with wider asortment and advertising concepts.
The strength of an international cooperative lies in the strength of its retail members. This synergy between national and international level makes the organization even stronger than its individuals members. That is what all our members have recognized as an advantage of having growth from a national buying organization into a globally operating marketing organization.
Our policy is simple: by sharing best practices examples on international level we manage to satisfy customers wishes and needs even better. Having constant market research at global, European and national level we are able to understand the complexity of our market and can adequatly respond to it.
The journey of more that 40 years of building the Expert brand, resulted into a truly PAN – European branded retail organization. Today, Expert belongs to the only two real PAN – European retail brands in our sector.
EXPERT - the best name in the market which is understandable in any language – in our case from Norway to Greece. The word itself stands for expertise, quality, professionalism, skills, competence and trust.
Expert has its international state of the art store formula. This brand new store concept combines the success factors of our best performing stores within our international group which provides a pleasant atmosphere and makes it easy for customers to find what they are looking for. The new retail layout covers all product segments of technical consumer goods.
Each national organization is facing their market needs and running their business independently. To make it better, they are supported by Expert International in Zug, Switzerland. In order to optimize the benefits of their market, we are sharing best practices, implement efficient processes and develop the international Expert strategy further.