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Expert International News

Press news

20.11.2013

Expert group on a growth course in Europe

Expert group on a growth course in Europe

Zug/Switzerland, 05. November 2013

The expert brand is growing stronger: The newest member of the second-largest European federation for consumer electronics, information technology, telecommunication, entertainment and domestic appliances is the Hungarian Bravotechgroup. As of 1 January 2014, the expert brand will be present throughout Hungary with 185 specialty retail stores. With this development, the expert International group now includes 17 European countries with more than 3,500 specialty stores; and the group is continuing to expand its strong market position.

“We are very pleased about the growth in Hungary,” explains expert International managing director Dieter Mathys. “Particularly because the Bravotechgroup, with annual sales of 80 million euros, is one of the top players on the Hungarian market.” At its headquarters in Hódmezövásárhely, the Bravotechgroup employs 315 people, has 12,500 m2 of storage area, and has been operating as the umbrella for diverse electronics specialty stores, including 27 Euronics dealers. Starting in 2014, all 185 outlets will operate under the expert brand.

In addition to expansion in Hungary, the expert International group is also demonstrating organic growth in already developed markets. The most recent example is in Italy: The North-Italy-based regional expert company “expert Marco Polo” is taking over Dixons Retail Group’s 96 Unieuro specialty stores with sales of 500 million euros: This will make expert number 1 in Italy.

“Our intensive Europe-wide efforts to gain strong partners for the expert group are paying off,” says Dieter Mathys, for whom size isn’t everything. Alongside growth and strengthening the brand, the group's core activities are to extend beyond joint purchasing in future. “We want to move away from simply being a purchasing association toward being the leading group in first-class service and expert consulting.” expert International sees this course as the key for future success because it is the only way for expert dealers to differentiate themselves from the competition and develop long-term profitability. The goal is clear: “We want to set new standards in Europe with top consultancy and comprehensive services.”