Clearly One of the Leaders
18 European countries. 3000 stores. 30,000 enthusiastic employees. With retail sales exceeding 10 billion €. It is easy to see why Expert is one of the leading retailers in consumer electronics and household appliances in Europe. But did you know that we are also Europe’s second strongest brand in our sector?
And we Continue to Grow
Europe is turning orange! Expert’s brand awareness is steadily on the rise, as we keep opening more new technical superstores under the same brand throughout Europe than any other retailer. And the stronger we become, the better equipped we are to meet both our customers’ expectations and the price pressure of the globalized market.
So many Reasons to join Us
It’s not just the state-of-the-art store concept which makes all Expert locations easily recognizable while providing customers with a superior retail experience. It is our very name, which stands, and has always stood, for expertise, quality, skills and competence. In all languages. Throughout Europe.
High Standards to live up to
With a name such as Expert comes much responsibility. In the period of more than 40 years over which we have gradually developed our brand, we have certainly proven that we are worth it. In every store, our customers benefit from the best expertise and the highest level of service provided by our well-trained staff, receiving highly competitive offers, and enjoying access to the latest technologies and state-of-the-art products.
Raising the Bar yet again
Expert has recently launched its cutting-edge new international store formula. Covering all product segments of technical consumer goods, it combines the success factors of our best-performing group-wide stores with a striking unified visual concept. The result: a thoroughly pleasant, clearly superior retail environment in which customers will easily find exactly what they are looking for.
Look at the Future Now
Customers are eager to witness the new Expert experience first-hand: we hereby invite you to come back here regularly, as we are adding pictures and addresses of our refurbished stores to our site.
Pan-European and Worldwide
One thing is for certain: you won’t have to travel far to see an Expert sign. Well-represented throughout Europe, we have long since realized, though, that the world is becoming a single market, especially with regard to communication equipment and digital products. Therefore, we have entered into new international alliances, in North America and Oceania.
21 Markets and Counting
A sustainable and profitable business formula never sleeps: Expert has a clear strategy to expand into new countries/markets with strong local partners. Preferably, instead of seeking individual new store-owning members, we see a development of groups of new members joining us collectively. We will welcome both successful retail organizations from other sectors looking for diversification and groups from our own sector interested in further growth.
All the Information and More
Regardless of where you are located, finding Expert is simple. If you intend to expand into a profitable future with strong growth potential, now is the time to establish first contact. We look forward to receiving your expert signal!
Expert group on a growth course in Europe
Expert group on a growth course in Europe
Zug/Switzerland, 05. November 2013
The expert brand is growing stronger: The newest member of the second-largest European federation for consumer electronics, information technology, telecommunication, entertainment and domestic appliances is the Hungarian Bravotechgroup. As of 1 January 2014, the expert brand will be present throughout Hungary with 185 specialty retail stores. With this development, the expert International group now includes 17 European countries with more than 3,500 specialty stores; and the group is continuing to expand its strong market position.
“We are very pleased about the growth in Hungary,” explains expert International managing director Dieter Mathys. “Particularly because the Bravotechgroup, with annual sales of 80 million euros, is one of the top players on the Hungarian market.” At its headquarters in Hódmezövásárhely, the Bravotechgroup employs 315 people, has 12,500 m2 of storage area, and has been operating as the umbrella for diverse electronics specialty stores, including 27 Euronics dealers. Starting in 2014, all 185 outlets will operate under the expert brand.
In addition to expansion in Hungary, the expert International group is also demonstrating organic growth in already developed markets. The most recent example is in Italy: The North-Italy-based regional expert company “expert Marco Polo” is taking over Dixons Retail Group’s 96 Unieuro specialty stores with sales of 500 million euros: This will make expert number 1 in Italy.
“Our intensive Europe-wide efforts to gain strong partners for the expert group are paying off,” says Dieter Mathys, for whom size isn’t everything. Alongside growth and strengthening the brand, the group's core activities are to extend beyond joint purchasing in future. “We want to move away from simply being a purchasing association toward being the leading group in first-class service and expert consulting.” expert International sees this course as the key for future success because it is the only way for expert dealers to differentiate themselves from the competition and develop long-term profitability. The goal is clear: “We want to set new standards in Europe with top consultancy and comprehensive services.”