Clearly One of the Leaders
18 European countries. 3000 stores. 30,000 enthusiastic employees. With retail sales exceeding 10 billion €. It is easy to see why Expert is one of the leading retailers in consumer electronics and household appliances in Europe. But did you know that we are also Europe’s second strongest brand in our sector?
And we Continue to Grow
Europe is turning orange! Expert’s brand awareness is steadily on the rise, as we keep opening more new technical superstores under the same brand throughout Europe than any other retailer. And the stronger we become, the better equipped we are to meet both our customers’ expectations and the price pressure of the globalized market.
So many Reasons to join Us
It’s not just the state-of-the-art store concept which makes all Expert locations easily recognizable while providing customers with a superior retail experience. It is our very name, which stands, and has always stood, for expertise, quality, skills and competence. In all languages. Throughout Europe.
High Standards to live up to
With a name such as Expert comes much responsibility. In the period of more than 40 years over which we have gradually developed our brand, we have certainly proven that we are worth it. In every store, our customers benefit from the best expertise and the highest level of service provided by our well-trained staff, receiving highly competitive offers, and enjoying access to the latest technologies and state-of-the-art products.
Raising the Bar yet again
Expert has recently launched its cutting-edge new international store formula. Covering all product segments of technical consumer goods, it combines the success factors of our best-performing group-wide stores with a striking unified visual concept. The result: a thoroughly pleasant, clearly superior retail environment in which customers will easily find exactly what they are looking for.
Look at the Future Now
Customers are eager to witness the new Expert experience first-hand: we hereby invite you to come back here regularly, as we are adding pictures and addresses of our refurbished stores to our site.
Pan-European and Worldwide
One thing is for certain: you won’t have to travel far to see an Expert sign. Well-represented throughout Europe, we have long since realized, though, that the world is becoming a single market, especially with regard to communication equipment and digital products. Therefore, we have entered into new international alliances, in North America and Oceania.
21 Markets and Counting
A sustainable and profitable business formula never sleeps: Expert has a clear strategy to expand into new countries/markets with strong local partners. Preferably, instead of seeking individual new store-owning members, we see a development of groups of new members joining us collectively. We will welcome both successful retail organizations from other sectors looking for diversification and groups from our own sector interested in further growth.
All the Information and More
Regardless of where you are located, finding Expert is simple. If you intend to expand into a profitable future with strong growth potential, now is the time to establish first contact. We look forward to receiving your expert signal!
Expert back in Greece
Zug/Switzerland, 6 December 2013
As of 1 January 2014, the expert Group will once again be present in the Greek market, in a logical continuation of its growth trajectory throughout Europe. "We are delighted to once again welcome Greece back into our ranks as a member country," says expert International managing director, Dieter Mathys.
From 1997 to 2012, the company "Expert Hellas" was active in Greece with a total of 40 expert specialist retail shops. In the wake of the financial crisis, the company was forced to declare bankruptcy. Ten former expert retailers have now rejoined forces to found Commercial & Industrial S.A., which will be integrated into the expert group at the beginning of the new year as a licensing partner. These ten dealers are entering the Greek market with an initial total of 14 expert specialist stores. The second-largest European federation for consumer electronics, information technology, telecommunication, entertainment and domestic appliances will then comprise 18 European member countries with more than 3,500 specialist retail stores.
"Commercial & Industrial S.A. is a perfect fit with the strategy of the expert International group and its focus on expert consultation and excellent service. Without exception, the speciality stores involved are all profitable and healthy companies which are already branded with expert. In addition, the Greek market seems to have now bottomed out," Mathys explains.
"We are happy to return to the expert family fold and are proud to have received the licence for the extremely well-known and popular expert brand in Greece," says Eleni Vartzi, managing director of Commercial & Industrial S.A. "We are certain that we will attract other successful Greek speciality retailers under the umbrella of the expert group. Relevant negotiations are already underway