Clearly One of the Leaders
18 European countries. 3000 stores. 30,000 enthusiastic employees. With retail sales exceeding 10 billion €. It is easy to see why Expert is one of the leading retailers in consumer electronics and household appliances in Europe. But did you know that we are also Europe’s second strongest brand in our sector?
And we Continue to Grow
Europe is turning orange! Expert’s brand awareness is steadily on the rise, as we keep opening more new technical superstores under the same brand throughout Europe than any other retailer. And the stronger we become, the better equipped we are to meet both our customers’ expectations and the price pressure of the globalized market.
So many Reasons to join Us
It’s not just the state-of-the-art store concept which makes all Expert locations easily recognizable while providing customers with a superior retail experience. It is our very name, which stands, and has always stood, for expertise, quality, skills and competence. In all languages. Throughout Europe.
High Standards to live up to
With a name such as Expert comes much responsibility. In the period of more than 40 years over which we have gradually developed our brand, we have certainly proven that we are worth it. In every store, our customers benefit from the best expertise and the highest level of service provided by our well-trained staff, receiving highly competitive offers, and enjoying access to the latest technologies and state-of-the-art products.
Raising the Bar yet again
Expert has recently launched its cutting-edge new international store formula. Covering all product segments of technical consumer goods, it combines the success factors of our best-performing group-wide stores with a striking unified visual concept. The result: a thoroughly pleasant, clearly superior retail environment in which customers will easily find exactly what they are looking for.
Look at the Future Now
Customers are eager to witness the new Expert experience first-hand: we hereby invite you to come back here regularly, as we are adding pictures and addresses of our refurbished stores to our site.
Pan-European and Worldwide
One thing is for certain: you won’t have to travel far to see an Expert sign. Well-represented throughout Europe, we have long since realized, though, that the world is becoming a single market, especially with regard to communication equipment and digital products. Therefore, we have entered into new international alliances, in North America and Oceania.
21 Markets and Counting
A sustainable and profitable business formula never sleeps: Expert has a clear strategy to expand into new countries/markets with strong local partners. Preferably, instead of seeking individual new store-owning members, we see a development of groups of new members joining us collectively. We will welcome both successful retail organizations from other sectors looking for diversification and groups from our own sector interested in further growth.
All the Information and More
Regardless of where you are located, finding Expert is simple. If you intend to expand into a profitable future with strong growth potential, now is the time to establish first contact. We look forward to receiving your expert signal!
Get together under the banner of multi-channel: invitation to Hamburg from expert International
Zug/Switzerland, 17th of June, 2014
Two times a year, expert International invites the CEOs and presidents of all European member countries to the General Meeting. The first of these for this year took place in Hamburg and addressed the central topic of “e-commerce”.
A glance at the European market shows that sales over the internet are an increasingly significant proportion of total revenue in the field of technical consumer goods. According to the consumer research organisation GfK (Gesellschaft für Konsumforschung), the proportion of e-commerce sales has risen continually over the past four years from around 7% to the current 19.4%. However, the differences between the individual countries are also very pronounced: while the Czech Republic takes the lead with an online revenue proportion of 39.9%, in Portugal only 3.1% of revenue is generated from e-commerce activities.
“The exchange of experience and flow of information between our member countries is all the more important,” observes Managing Director Dieter Mathys, “because it’s clear to all countries that engaging with the topics of e-commerce, multi-channel and omni-channel is essential and offers enormous opportunities, and that it is worth utilising these as early as possible and to their full advantage.”
Best practice examples were thus presented at the General Meeting that show how support from e-commerce paid off for traders through the corresponding centre on-site. A very successful example is Belgium, where expert traders receive individual websites with an integrated online shop that can also be accessed as a mobile version via smartphone and tablet. End customers have access to a range of 15,000 items that they can have directly delivered from the central warehouse to their home or to an expert specialist store to be picked up.
Furthermore, all expert specialist stores in Belgium are equipped with an interactive panel via which the customer can see the whole range and order directly. This allows the specialist dealers to virtually expand their stationary product range and offers customers an even larger selection.
Since the start of the comprehensive online strategy in Belgium expert has recorded massively increasing hits on the trader websites as well as growing sales figures. The interlocking of online and offline measures in particular works very well: 11% of all visits to stationary expert specialist markets can be traced back to an online visit.
“The successful example from Belgium shows us that we shouldn’t view the internet as an enemy of stationary trade. The aim has to be to make contact with customers on all channels, recognise needs and thus offer an outstanding service both on- and offline,” believes Dieter Mathys.
The next International General Meeting will take place in Budapest at the end of October.