Clearly One of the Leaders
18 European countries. 3000 stores. 30,000 enthusiastic employees. With retail sales exceeding 10 billion €. It is easy to see why Expert is one of the leading retailers in consumer electronics and household appliances in Europe. But did you know that we are also Europe’s second strongest brand in our sector?
And we Continue to Grow
Europe is turning orange! Expert’s brand awareness is steadily on the rise, as we keep opening more new technical superstores under the same brand throughout Europe than any other retailer. And the stronger we become, the better equipped we are to meet both our customers’ expectations and the price pressure of the globalized market.
So many Reasons to join Us
It’s not just the state-of-the-art store concept which makes all Expert locations easily recognizable while providing customers with a superior retail experience. It is our very name, which stands, and has always stood, for expertise, quality, skills and competence. In all languages. Throughout Europe.
High Standards to live up to
With a name such as Expert comes much responsibility. In the period of more than 40 years over which we have gradually developed our brand, we have certainly proven that we are worth it. In every store, our customers benefit from the best expertise and the highest level of service provided by our well-trained staff, receiving highly competitive offers, and enjoying access to the latest technologies and state-of-the-art products.
Raising the Bar yet again
Expert has recently launched its cutting-edge new international store formula. Covering all product segments of technical consumer goods, it combines the success factors of our best-performing group-wide stores with a striking unified visual concept. The result: a thoroughly pleasant, clearly superior retail environment in which customers will easily find exactly what they are looking for.
Look at the Future Now
Customers are eager to witness the new Expert experience first-hand: we hereby invite you to come back here regularly, as we are adding pictures and addresses of our refurbished stores to our site.
Pan-European and Worldwide
One thing is for certain: you won’t have to travel far to see an Expert sign. Well-represented throughout Europe, we have long since realized, though, that the world is becoming a single market, especially with regard to communication equipment and digital products. Therefore, we have entered into new international alliances, in North America and Oceania.
21 Markets and Counting
A sustainable and profitable business formula never sleeps: Expert has a clear strategy to expand into new countries/markets with strong local partners. Preferably, instead of seeking individual new store-owning members, we see a development of groups of new members joining us collectively. We will welcome both successful retail organizations from other sectors looking for diversification and groups from our own sector interested in further growth.
All the Information and More
Regardless of where you are located, finding Expert is simple. If you intend to expand into a profitable future with strong growth potential, now is the time to establish first contact. We look forward to receiving your expert signal!
Kicking off the anniversary year: expert International turns 50
Zug/Switzerland, 11 January 2017
A special year is about to begin for expert International: The group will be celebrating its 50th anniversary in 2017 and with it an international success story.
Today, expert International is active in 19 European countries and in South Africa. The companies operate under the name expert in 18 out of 20 member countries. “This high level of brand identification is unique among the groups in our industry,” says expert International’s Managing Director Dieter Mathys proudly. The growth figures speak for themselves as well: Over the last few years the Group has grown by 68% through organic growth, mergers in existing countries and the integration of new countries.
This is reason enough to celebrate the anniversary year 2017 in style. Numerous attractive promotions are planned in all countries. A common anniversary logo was developed and forms the key visual style. The highlight of the anniversary will be a gala event in Athens on 1 June 2017.
How it all began
Expert International was founded on 16 October 1967 by purchasing associations from Germany, Sweden, Denmark, Finland, Switzerland and the Netherlands. The idea behind the merger is just as relevant today as it was then: “With a common brand, we are simply stronger and better prepared for the challenges of the future,” explains Dieter Mathys. The fundamental values, which form the basis for the success of the expert International Group, have not changed either: “The focus is on the entrepreneurial spirit of independent traders and the associated boldness, diligence and customer proximity,” emphasizes Dieter Mathys. This is how we have been able to successfully master challenges such as the transition from classic, stationary to multichannel business. In future, the focus will clearly remain on strengths typical of expert: competent, individual advice and first-class service. Dieter Mathys is confident: “This means that we are ideally prepared – at least for the next 50 years!”