On the occasion of the #europaleague Unieuro S.p.A., our partner from Italy, landed on Twitch.

The great success of the project carried out in collaboration with boboTV, the most followed entertainment channel dedicated to football on the social network, once again rewards the innovative approach of our #comunicazione strategy.

The three live shows made by Unieuro stores during the European Football Championships were seen in total by over 617 thousand users and the social content of the various talents had a total reach of almost 5 million … “and we also brought good luck!“